I feel really compelled to share something personal that happened to me last week that had me doing back flips.
It has nothing to do with branding, but this is BIGGER and MORE IMPORTANT than any marketing strategy.
Here it is:
Last week, my wife gave birth to our very first child. After 29 hours of labor, my wife, who has since become my hero, brought Isaac Suarez into this world. Isaac is a whopping 6 lbs 2 oz of JOY, and I am just exploding with excitement as I share this news with you.
How is this more important than marketing? I mean, what do you care if I’m excited about my new born, right?
Even if I might be a total stranger to you, I would go out a limb and say that you do care.
Judging from all the happy wishes and congratulations I’ve received from clients, I like to think your reaction would be no different.
Why would you care? As much as customers want to know more about products and services, customers also want to know about the people in their community they do business with.
When you exchange stories and events that are important to you, you start to encourage a trust and familiarity that is pure and honest. No preconceived consumer loyalty program can match this.
And, this is all done by simply opening yourself up to customers so they can actually learn more about you. Also, this will help you learn more about them.
It’s also possible that you couldn’t care less about how excited I am about my new bouncing baby boy and that’s perfectly fine with me too. I just know that sometimes speaking with clients about other things, besides business, really helps me form a better connection and makes working all the more enjoyable.
So what’s new with you?
Success to you and everyone that touches your life,
Ron
