Comments on: An awful branding blunder I almost made and I hope you never do. http://bisamp.wordpress.com/2008/03/20/an-awful-branding-blunder-i-almost-made-and-i-hope-you-never-do/ It's more than fancy looking email. Sun, 23 Mar 2008 00:17:47 +0000 http://wordpress.com/ hourly 1 By: rsuarez http://bisamp.wordpress.com/2008/03/20/an-awful-branding-blunder-i-almost-made-and-i-hope-you-never-do/#comment-4 rsuarez Sun, 23 Mar 2008 00:17:47 +0000 http://bisamp.wordpress.com/?p=6#comment-4 Hi Richard, The words "signature line" and "compelling" really do go hand in hand and I'm glad you pointed it out. Not many people take the extra time and effort to work on those details.(I couldn't help and grin while writing that last line. How much time, effort, and MONEY, does it REALLY take to modify or add a compelling signature line. Why don't more people do this?) Making a compelling signature line does take extra work, but the branding benefits far outweigh any costs. I'll be honest and say that we don't refresh our signature lines over here as often as you do-- So, thanks for the reminder! Ron p.s. I sometimes find signature lines that have a strong call to action pretty compelling. Hi Richard,

The words “signature line” and “compelling” really do go hand in hand and I’m glad you pointed it out. Not many people take the extra time and effort to work on those details.(I couldn’t help and grin while writing that last line. How much time, effort, and MONEY, does it REALLY take to modify or add a compelling signature line. Why don’t more people do this?)

Making a compelling signature line does take extra work, but the branding benefits far outweigh any costs.

I’ll be honest and say that we don’t refresh our signature lines over here as often as you do– So, thanks for the reminder!

Ron
p.s. I sometimes find signature lines that have a strong call to action pretty compelling.

]]> By: Richard http://bisamp.wordpress.com/2008/03/20/an-awful-branding-blunder-i-almost-made-and-i-hope-you-never-do/#comment-3 Richard Sat, 22 Mar 2008 16:12:40 +0000 http://bisamp.wordpress.com/?p=6#comment-3 Hi Ron You are so right with this. In the past companies paid a whole lot of attention and money to their company stationery and its amazing that with enmail accounting for SO much of our daily comms, they don't apply themselves to the power of branding within the email. Something we do at my business is to regularly change the line, under the signature, and try to make it compelling Hi Ron
You are so right with this.
In the past companies paid a whole lot of attention and money to their company stationery and its amazing that with enmail accounting for SO much of our daily comms, they don’t apply themselves to the power of branding within the email.

Something we do at my business is to regularly change the line, under the signature, and try to make it compelling

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